It’s a hard time to be in the food biz. We can help.

As a part of the team at Fryer & Associates, a consultancy that helps small businesses & nonprofits strategize for sustainability and growth, Tana is ready to roll up her sleeves and help you do what’s next. She has a masters degree in leadership & mission and 20 years of experience as a commercial designer, business consultant, retail manager and restaurant/wine bar owner. For the past 10-years, she has worked in the food and beverage industry, owning her own catering company, specialty grocery store and restaurant/wine bar, and managing a wine tasting room for an award winning Arizona winery. From 2004-2010, she co-owned a boutique consulting company that put design principals to work in strategic visioning, leadership coaching and team building for mission-focused organizations across the U.S. & Canada. She is a published author, experienced workshop leader, passionate people-connector and design-thinker who loves setting the table for good food, great company and important conversations.

Cheese Tasting Events

Tana Fryer was crowned “Tucson’s cheesemonger-in-chief” by the host of On The Menu Live in Dec 2012, and she hasn’t looked back. Trained as a cheesemonger by the past-president of the American Cheese Society, Tana owned Blu, Tucson’s premier cheese and wine shop from 2011-2017. Bring her to your tasting room or brewhouse and dazzle your customers with a special event that pairs your best wines and beers with unique cheeses from across the U.S.

Food & Beverage Consulting/Coaching

Things have gotten super complicated lately. Pandemics will do that to you. Tana is part of the team at Fryer & Associates, which is helping mission-driven small businesses and nonprofits “do what’s next.” If you’re in the biz, we can help you and your team navigate these strange times.. Our areas of focus include: Growth & Sustainability Strategies, Brand Development & Storytelling, and Space Design.

Teambuilding

Things may never be “normal” again. But eventually you’re going to put the team back together - or bring a whole new team on board. Tana has spent 20+ years helping teams come together around a shared mission and values. She’ll lead a fun and meaningful virtual teambuilding event that will help your team hit the “restart” button - and make sure you all move into the next phase together.